Should You Start Your Own Woodworking Business? Wood Profits Review

There is good informative online course available that will teach you in a step-by-step manner exactly how to create a home-based woodworking business. The following is a list of what is contained in the course:

The following is a list of what is contained in the course:

  1. A guidebook with 53 pages of information about starting a woodworking business.
  2. An audio presentation of the same guidebook. Perfect for listening to while driving or in your workshop.
  3. An option to also receive hard copies of the guidebook and the audio version on CD.
  4. A downloadable e-Book of 500 highly detailed plans of woodworking projects specifically designed for use in the start-up of your woodworking business.
  5. A free set of shed building plans.

Additionally, there is an option to buy a VIP package that includes:

  1. More than 1000 contracts and legal documents covering the important aspects of your new woodworking business.
  2. Another 150 premium woodworking plans.
  3. A lifetime of direct personal consultation from the creator of the course. Yes, there is a real person, and you can actually contact him directly for personal guidance and advice about your woodworking projects and new business.
  4. You will also receive what is referred to as the “Woodworking Bible”. It’s a huge book that contains just about every kind of woodworking project you could possibly imagine, including detailed plans on how complete them.
  5. Three e-Books about green energy with tips on how to reduce energy costs in your work shop.

Woodworking Business Basics

The tutorial ebook, which is also available in hardcopy form, that comes in the course is an impressive and comprehensive guide that literally takes you by the hand and shows you exactly what steps to take to create a successful woodworking business.It covers every topic from how to develop a business plan to how to balance your costs and profits. It also shows you how to choose and properly price the products that you are going to promote, find customers both locally and nationally, maximize profits and retain customers.

It is not uncommon when starting a new business to become excited and want to rush into this new money-making venture.There is a great saying: “If you fail to plan, then plan to fail”.

The program puts a great deal of emphasis on creating a solid and strong business model. A good plan starts with a little research.You need to determine your market, in other words, you have to think about who you are going to target as customers.

Your Woodworking Business Customers

Your customers will be determined by what you decide to sell. Although you can’t actually control who will buy your products, you can choose which products will appeal to whatever group you would like to target.

When starting out, you may want specialize in simpler more affordable projects that appeal to the more cost conscious customers. A good example are average homeowners who want custom-made furniture, but prefer simple and more reasonably priced designs.

Who you sell to is pretty much up to you. Look around your neighborhood, your city or town and you can easily see what people use and want.There are many different projects that you can produce that will make your woodworking business unique.

There are some really interesting product ideas in the woodworking project book that comes with the course, like nautical clocks, salt mills, pepper mills, jewelry boxes, toys and many more. So, pick the category or niche that will appeal to your chosen customer base and go from there.

Woodworking Business Tips

On the business side of things, do not forget to include your time working as one of your business expenses. You need to compare the time spent on your woodworking business to what you could be earning doing something else.

This program is a great tool for someone who is serious about turning their woodworking hobby into a woodworking business. As with any business, there comes a time when you just cannot do it all b yourself. Hire help as necessary, if the budget allows, to complete your projects on time.

Depending on your situation, you could hire a person with a little less experience than yourself and teach them how to build your products. This would allow you time to develop more projects, and also market your business.

The bottom line is simple. Follow the tips and business building steps in this program. Stay focused, follow your business plan, and you will have a successful woodworking business up and running in very little time.

All-Inclusive Caribbean Resorts – Top 3 Choices

This article will discuss the top all-inclusive Caribbean resorts to help you decide which one will best suit your needs for your vacation. While the destination itself is beautiful, everyone’s taste is different and you’ll want to choose a resort and its location that will make everyone going happy. If you want to take a break from your life, or escape for a romantic trip, or maybe your planning your honeymoon an all-inclusive resort is a great answer since you don’t have to think about a thing when you arrive. Everything is taken care of for you, it is the ultimate in luxury and many of these are family friendly resorts as well.

Curtain Bluff in Antigua: The beautiful beachfront setting is a great location and offers free extras including scuba diving and deep-sea fishing. There are gardens and a 25,000 bottle wine cellar, some people may find this location stuffy, others will love its privacy. There is Continental dining/dancing with live bands, a waterfront spa, two restaurants on-site and 72 rooms and suites. Some facilities include a championship tennis center, a water sports center that is fully equipped for scuba, deep-sea fishing, windsurfing, paddle boarding and more. Be warned however that it is located atop a bluff so it might not be the best location for older travelers.

Almond Beach Village in Barbados: With the motto “It’s all for You. About You”, you know already this location has you in mind, which is what one wants on a trip. The Village is 32 acres on a mile-long beautiful beach. There are rooms and pools located at the north end of the property that are reserved for adults. Located at the south end you’ll find junior and one-bedroom suites that are perfect for families with children from kids to teens. There are many activities available including golf, failing, water-skiing and shopping excursions to Bridgetown. If adults on vacation wish for more they can get on a shuttle and go to Almond Beach Club that offers even more options.

Bitter End Yacht Club in British Virgin Islands: If you love sailing than this hotel is the one for you, located in a marina in the North Sound this resort includes the use of everything from small sailboats to kayaks and windsurfers. So if you are one who loves to dwell in the water, than this resort is for you. You can sign up for lessons at the resort’s sailing school if you like, or if you’d rather just lounge away in a beachfront or balcony that is always an option too. With hotel bars to socialize in or private rooms to relax in this resort is perfect for just about any appetite. The pros of this location include all of the water sports and great diving opportunities, the cons… expensive rates and a lot of stairs.

There may be many all-inclusive Caribbean resorts, but the top three are included in this article for a reason. They are the best and offer just about everything anyone would want, even if your travel partner wants something different from you. So if you want a place to relax, or a place to socialize, or a place to simply enjoy the beauty of the water you are next to, one of these resorts will be what you need. For a honeymoon or a weekend away, one of these Caribbean resorts should fit your needs.

Uses of Car Detailing

Owning a car has now become a norm for middle class families in India. With the country showing good economic growth, the average middle class consumer has enough money to splurge on a car. With a wide range of models to choose from, the Indian consumer is pampered for choice. From going out on picnics to having a fun drive, a car has become a part and parcel of an Indian family’s growth, happiness and transportation needs.

Buying an automobile is always a daunting task. First one has to decide if one needs a new care or a used car based on one’s budget and needs. But whatever be the case, a car once bought needs good care and maintenance for peak performance and all round reliability. Given that a car is a utility, due care must be taken to ensure that there are no breakdowns at any time so as not to be caught unawares. Besides periodic maintenance of the engine, chassis, turbocharger and other technical aspects, the aesthetic aspect of things must also be considered. A car is a work of art and over time, it is subject to a lot of wear and tear. The initial lustre may be lost, scratches and dents may occur. Further, when the owner decides to sell a car, he must ensure that he can attract potential buyers and convince them that their potential investment is good value for money. A first impression is always the best impression at any point in the lifetime of a car and here is where car detailing comes in.

Auto detailing is a technical process where an automobile is thoroughly cleaned, waxed and polished both on the inside and the outside to produce show quality level of detail. Besides improving appearance, it helps to raise the resale value of a car. It is subdivided into three aspects- exterior detailing, interior detailing and engine detailing.

Interior detailing involves cleaning the passenger compartment, trunk, dash board areas, panels, windows and carpet. Vacuuming is the first step and this may be followed by steam cleaning, use of liquid cleaners and brushing to remove stains. Exterior detailing involves cleaning and bringing to shine all the parts of the visible exterior like wheels, paint, chrome trim, windows, wheels and other components. Cleaning, polishing and protection are the three steps in exterior detailing. Cleaning deals with the removal of all foreign matter from the exterior surface. Polishing involves the use of machines to remove scratches and other imperfections from the surface. This is done by removing a micrometre of paint from the surface by special pads. Waxing or protection involves the application of wax on the surface to prevent foreign matter from adhering to the surface. The third aspect of detailing is where steam, high pressure water, degreasers and all purpose cleaners are used to clean under the hood of a car. A lot of car dealers in India offer restoration services in addition to car detailing. The best way to shortlist a company will be based on reputation, service quality and cost effectiveness.

The Differences Between Acute and Post Acute Withdrawal

In simple terms, the primary difference between acute and post acute withdrawal is the severity and potential consequences of related symptoms. As the key words indicate, acute withdrawal is generally more severe than post-acute withdrawal. However, both conditions are in actuality different stages of the disease of addiction: first comes active addiction, followed by cessation and acute withdrawal and finally transitioning to post acute withdrawal. Although part of the same disease, these conditions should be made distinct to addicts and those in recovery and the people who support them.

Primary Difference: Risk of Serious Medical Complications

The most important difference between acute and post acute withdrawal is the potential consequences of symptoms that may arise. During acute withdrawal syndrome or AWS, symptoms can be severe; in fact, symptoms of detox and withdrawal from some drugs can cause life-threatening complications. These include alcohol, (Louis A. Trevisan, M.D., Nashaat Boutros, M.D., Ismene L. Petrakis, M.D., and John H. Krystal, M.D. Complications of Alcohol Withdrawal National Institute on Alcohol Abuse and Alcoholism) benzodiazepines (Lann MA, Molina DK, A Fatal Case of Benzodiazepine Withdrawal National Center for Biotechnology Information) and barbiturates. For some people withdrawing from these substances can cause seizures, respiratory depression, heart attack, coma, delirium tremens and rarely, death.

While post acute withdrawal symptoms do not generally pose risk of death or even serious medical symptoms, the condition does cause severe disruptions in the lives of many people in recovery. In some cases symptoms may require medication in order to successfully manage, while in others a healthy diet and plenty of exercise allow for a strong recovery plan. In fact, some people in recovery report little to no PAWS symptoms at all.

Acuity of Urge to Abuse Substances

One of the most troubling symptoms of both AWS and PAWS is a strong, compelling desire to use drugs or drink again. These types of powerful feelings are strongest during the early stages of clinical withdrawal and slowly taper off over a period of about 5 days to 2 weeks. After this time drug or alcohol cravings may still arise and they may even be consistently present, however, they are rarely as compelling during PAWS as during AWS.

However, like AWS, the desire to abuse drugs is often at its peak during the early stages of PAWS and slowly lessens over time. This is one of the reasons that most people attend treatment in the following manner:

Stage 1: Immediate drug abuse cessation and resulting clinical withdrawal, with potential for serious medical complications. Treatment consists in most cases of a professional detox program lasting for 5 to 10 days.

Stage 2: Upon completion of detox (drugs are no longer in the person’s system) patients attend longer-term treatment, during which time post acute withdrawal symptoms set in. These symptoms theoretically are at their worst levels during this time. Most rehab programs post-detox are around 30-90 days in duration, by which time the severity of PAWS symptoms should have subsided enough to safely permit the person to reintegrate with their communities. (Wexner Medical Center, Ohio State University Post Acute Withdrawal Syndrome)

Stages of the Same Disease

In reality there is little true difference between acute withdrawal and post withdrawal: they are both part of the disease of addiction. In the early days of recovery, symptoms are at their most severe points. As recovery progresses, symptoms lessen, gradually shifting away from physical symptoms, and instead transitioning into longer-term mental and emotional symptoms. While these symptoms may not prompt the need for serious medical care, they do cause many addicts to relapse and thereby start the entire cycle all over again.

Ultimately, addiction is the disease and AWS and PAWS are merely stages. Unfortunately, few addicts recognize or appreciate the difference, and therefore many are unprepared, do not have the proper expectations, do not work a daily recovery program and subsequently doom themselves to relapse. If this sounds like you or someone you love, the time to act is now. Each progressive relapse episode is generally more severe and damaging than the last as a result of what is known as the Kindling Effect, so there’s not a moment to waste.

Why Choose Events Calendar Software

You have an exciting event planned to be able to capture many prospective clients, all things are organized, and the only thing you are waiting for is the date for the event. However, do you know how to get more people attend your event? Do you have plans on how to entice people to actually appear in the day of your event? Some businesses try and do the traditional way of advertising their big event by using television and radio as their means to broadcast their plans, while some do it the hard way by printing leaflets and posters to be given away and displayed. On the other hand, some actually see that blasting mass SMS to consumers are truly effective since many nowadays indulge themselves in the high end technological era and mainly utilize cell phones as means of computing.

Since the use of technology has been proven to be very effective nowadays, events calendar software can undoubtedly bring you more reward with less effort and cost than the traditional ways. As some businesses needs a particular marketing plan that is plotted out in the marketing calendar, with the events calendar software, you don’t need to generate a marketing plan because this software includes calendar templates that are easy and convenient to use. Its customizable, sophisticated and it can bring multiple benefits to you and your company.

To be sure that you have the best, the software must obtain the following:

• Integration – the software you should get needs to be integrated with the major calendar programs like iCal, MS Outlook, or Google Calendar so as to communicate your scheduled activity to your specific market segment. Plus, these major programs would undoubtedly have plenty of users that can be your target.

• Controllability – you need to make sure that the consumers would still get the ability to control their own calendar and still own their calendar space to be sure to not spam them or flood them with notifications and updates. Moreover, they should have the power of choice. So that they can either turn on or off the notifications so if ever they do not want to see the notifications or updates, they can easily hide it from their calendar.

• Tracking – as most of the businesses today, analytics are some of the main feature of their software to be able to track or determine the changes that have been made to their market progress, this calendar software also include behavior and activity-based analytics. With pooled data regarding your customer’s profile, you can be able to easily construct a very effective, very suitable event for your prospects.

Debunking 5 Myths About Why IT Leasing Is Bad for Business

Our previous article on the Top three worst excuses to avoid IT leasing exposed the most common excuses that we hear for not leasing IT gear from a policy point of view, but what about from a practical point of view? Are the reasons companies and SME’s give for not leasing really valid?

1. “Won’t it end up costing me more?”

No, monthly payments will pretty much always total up to more than the equipment costs to buy – but this is a very one-dimensional view. When it comes to business, the total paid doesn’t always equate to the total cost. Sounds like some weird quantum maths going on… However, when you take into account the differences in tax exemption between leasing and buying, the cost of upkeep and the expense of flogging your obsolete equipment on the secondary market, leasing tends to work out cheaper.

2. “It’s better to own my equipment”

Not true! Keeping in mind what’s best for business, the main problem is: What’s the real benefit of owning the equipment outright? In the knowledge that it will become out-dated in three years!

Intuition tells you that an asset owned is better than an asset borrowed, but in this case it is not true. In your industry, if you own the asset, the onus is on you to keep it in good working order and to shift it once it is redundant – a headache no one wants to deal with. Besides, do you have the technical expertise to refurbish the equipment for the secondary market or will it more likely end up in the skip? A Financial Services provider worth its salt will offer to buy your IT deadweight and dispose of your redundant hardware free-of-charge.

3. “I’d have less visibility over leased equipment”

Exactly the opposite! You are handing over the time-consuming and complex management and oversight to a supplier – but you see everything through one window, with IT leasing losing an overview is not the case. Software allows you to manage and keep track of your entire IT ecosystem, right down to the serial number and full spec of the PC, monitor and mobile device provided to an employee of the business. It allows IT managers to be the master of their own IT universe – tracking machine performance, updating schedules, usage, redundancy and so on.

4. “It is just another contract to manage”

Some services can consolidate and centralise all of your IT contracts and warranties with your various vendors.

5. “I thought going straight to the manufacturer would be cheaper?”

Manufacturers, such as Dell, do sometimes offer their own leasing contracts. It seems obvious that a lease direct from the manufacturer would be cheaper. However, in a more modestly sized supplier, there are actually fewer overheads and complex costings, which means a better price can be on the table over that of a manufacturer. You are free to choose any equipment you like, regardless of brand.

Fastest Ways to Make $10 Online

Who wouldn’t want to know the fastest ways to make $10 online? It is of great interest to people because making a quick buck is on top of everyone’s mind. Money is not everything but for almost everything you need money.

We hear about many internet scams doing their rounds and may be vary of being part of such illegal activities. When people think about making quick money, the shadow of these scams keep them from taking any action on ways and means of making it a reality.

Is it possible to make money legitimately on the internet?

Yes, it is absolutely possible. Not only that it is a possibility, many people around you are already doing it.

Is there any truth in claims such as the fastest ways to make $10 online?

Yes and No. there may be false claims made by fraudulent elements in the society. When you come across an advertisement saying that for a small fee they would tell you or give you a tool to make money online, it is probably a scam. Those people may be making money out of the fee you are paying and not from any other means they claim to teach you. But the fastest ways to make $10 online such as the ones described in this article are genuine and open to everyone.

What are the requirements to make $10 online?

Money always exchanges hands legitimately when there is an exchange of goods or services. It is true for the fastest ways to make $10 also. Many of the things you have; your talents, skill sets, ideas and many goods you have access to, may be useful to others all over the world. There are internet companies which offer you an opportunity to exchange your services for money. They require you to register with them and spell out what you can offer so that you can connect with your prospective clients.

Which are the fastest ways to make $10 online?

There are many; but a few general ones are discussed here.

  • In Just Answer and Ether your answers to specific queries will be paid.
  • Idapted is a forum for those who want to learn English language; those who are proficient in the language can offer their services for pay.
  • Telemarketing companies like Brighten Employment and data entry service companies like Axion will pay you by the hour or per assignment for your services.
  • For those with writing, artistic or computer skills can offer their services at freelancing sites such as Elance, Freelancer, Odesk, Guru, etc. You may visit their sites and register; there is an option for free registration and they take commission only when you get paid for your work.

Unless and until you make your first $10 online, it may still seem like a mirage to you. There is one golden rule you should abide by, as a first timer, though. Never trust an internet site which requires you to make an upfront payment for their services. If a company is offering a platform for you to make money by exchanging your services, it is quite legitimate for them to take a commission out of your earning. But asking you for a paid subscription is your red flag!

As you test the waters, this article about the fastest ways to make $10 online will be your guide.

So You Want to Be an Online Model?

There has been a recent buzz in social media of girls working from home in their underwear to cover their bills, and for some it amounts to a lot more. Of course, with the cat out of the bag there are tons of girls signing up on these sites to make an extra buck. The downfall is that a lot of these girls start modeling online with high hopes and quickly learn it is not easy money.

The key to surviving in this thriving jungle is to be prepared before you even head in. This is some of the best advice I can give to anyone who wants to do what I do for a living. Throw away everything you have ever heard about being an online model. Every girl is different, and each will be as successful as they make themselves. How do you make yourself successful? Work, and a lot of it. You must treat it like a business if you want it to pay like one. Be professional. Showing weakness, and naiveté online is like calling all the wolves out. What I am saying is, it is counter productive to your financial well-being to be ignorant in this game.

Every girl gets a fair chance. You can give yourself a leg up, if to know what you are doing.

Learn what you need to learn in order to prepare yourself to entertain and comfort hundreds, or thousands of followers, before you get started.

Before you start out, you will want to create your alter ego. Your alter ego is the person you actually send out on that virtual stage. Choose your alter ego and your niches wisely. It is difficult to change your brands image after you release it.

Once you do release your image, you still have tons more to learn and set up. Of course, you have to decide exactly what you will offer. Then you have to find somewhere to market yourself. The online industry has grown to a point that you have to build your fan base one person at a time. You have to earn respect, trust, and be able to maintain dignity even if desperation is knocking at your door. Most customers expect to get what they pay for. Meaning that you have to produce quality media, and give a rewarding interaction. You will tip your regular waitress more than you will a new waitress. The same concept works here. You will make more money from return customers than you will from first timers.

Don’t quit your job just because you have started to work on cam, or have taken a few photos. It will take a bit of time before you are making enough money to pay your rent and all the extras. You will definitely need that regular paycheck at first. Being an online companion is hard work, and often draining. There are good times and there are bad times too. The secret too longevity is to stay on top of your own production, and set in place reliable back up plans for yourself.

Don’t depend on a site to pay you on time. This sounds counterintuitive, but it is true. Things come up often, at the most inconvenient times. When it comes to a web site, it pays to know who you are working for. Trust is a two-way street. Make it your business to know what your keeping percentage rate really is, and know when your pay days are. Make sure to set up a system you trust. Read every word of every appropriate FAQ and look closely at the TOU to make sure you are a good fit for the site you are evaluating. Compare your sites before you run around uploading videos in places where they wont sell. Make sure what you are offering is what the site promotes. Read up on review sites about your prospects. For instance, If you have your eye on Mygirlfund, then it would be a good idea to see what other girls’ experience with Mygirlfund is on an independent review site like the one I linked.

Don’t sell yourself short.

No matter how much a site promotes you, (Sometimes as a new girl, you are heavily promoted!) you still need to promote yourself. Aggressively develop your social networks, and present an image of quality, and consistency.

A word to the wise about going Indie.

Sure you can go the independent route right? You could be an indie provider, and build your own site, or better yet… Email photos or videos, and Skype camshows for PayPal? Wrong! You can’t use PayPal for adult material. Don’t do anything in the adult industry with PayPal… This is dangerous. I can’t stress how dangerous, yet still it is widely accepted by many mainstream webcam sites. Your number one priority is to protect your investment of time, and content. Don’t have PayPal freeze your funds because you wanted to take the easy way. (It happened to me!) Either build your own site from the ground up, or choose a pre-existing platform, that uses a payment service you trust. You do have the right to do that, and there are sites out there that will also respect that fact.

So far I have covered how to choose where to set up shop, but I haven’t touched on what it takes to get going. Nothing is free, and starting a business or being self-employed takes an investment on your part. You have to know what you need. You need to know how much it costs to get the basics. You need to know how to use your equipment. By equipment I mean, Your laptop, cam, camera, and software to keep it pretty basic. Of course you can always go cheap, make sure to get the best you can for what you have. I highly recommend constantly investing back into what your business if you want it to improve. Spend the time and the funds, and it will pay off.

Make sure you know what you are doing when jumping into online modeling. Know what you want and know how you are going to get it. Don’t get in the pool, until you know how to swim.

Any points that I missed? I’d love to hear what you think is essential have-to-know points for new girls in this industry.

How to Safely Remove Paint Transfer From a Vehicle Without Scratching

How To Properly Remove Paint Transfers From Your Automobile

It’s been staring you in the face now for weeks. Taunting you every time you walk past your car. Those unsightly red marks on your nice white bumper that just showed up one day when you went to the grocery store. No matter how hard you scrub when you wash your car they never seem to go away! Those red marks are referred to as paint transfers and by following these steps you can finally say, “Good Bye!”, to those unsightly blemishes.

Things You Will Need:

  1. Water Hose
  2. Water Hose Nozzle
  3. 5 Gallon Bucket
  4. Automotive Washing Soap
  5. Automotive Washing Brush
  6. Water Blade
  7. Drying Towels
  8. Automotive Clay Bar
  9. Automotive Clay Bar Lubricant
  10. Automotive Cutting Compound
  11. Automotive Cutting Compound Pads
  12. Automotive Detailing Polish
  13. Polish Pads
  14. Automotive Wax (A High Grade Acrylic Sealer Wax is Recommended)
  15. Automotive Wax Pads
  16. Microfiber Towels

STEP #1: Place enough automotive car wash soap to cover the bottom of your 5 gallon bucket and fill with water using your water hose and water hose nozzle.

STEP #2: Rinse your entire vehicle using the high pressure position on your water nozzle to rinse free any loose dirt from your vehicle.

STEP #3: Using your automotive wash brush and soap to clean your entire vehicle.

STEP #4: Rinse the vehicle clean of automotive soap.

STEP #5: Using your water blade, make long continuous strokes from top to bottom to remove water from the vehicle.

STEP #6: After the majority of the water from your vehicle has been removed with your water blade, use your drying towel to completely dry the exterior of your vehicle, paying close attention to seems and joints where water collects. NOTE: not completely drying your vehicle to hinder the following processes.

STEP #7: After your vehicle has been completely dried, spray the Automotive Clay Bar lubricant generously over the paint transfer area. Immediately after apply the lubricant gently take the automotive detailing clay and gently, using a back and forth motion paying close attention not to apply any undue pressure, rub the clay onto the paint. The automotive detailing clay removes any foreign particles that may have bonded to your paint. These particles can cause scratches and swirl marks during the compounding, polishing and waxing process if not removed. After you have completed the clay bar process use your microfiber to wipe the excess lubricant from the area.

STEP #8: Apply a small amount of automotive cutting compound to your compound pad and place onto the paint transfer area. Gently cover the entire paint transfer area with the cutting compound. After you have covered the paint transfer with cutting compound begin to make quick, circular motion with the cutting pad applying a generous amount of pressure. After the cutting compound has become semi translucent, buff off with your microfiber towel. NOTE: This process may need to be repeated if the paint transfer is still present.

STEP #9: Once the paint transfer has been removed apply a small amount of automotive detailing polish to your polish pad and with tight, circular motions apply to the compounded area until you can longer see the polish. Once you can longer see the polish buff the area with your microfiber towel.

STEP #10: After the automotive detail polish has been buffed clean, apply your wax to your wax pad and in tight, circular motions apply wax to the compounded and polished area. Once the wax has been applied and has turned to a white haze, buff the area with your microfiber pad until all the excess wax has been buffed clear.

NOTE: Generally during a professional detail the entire vehicle will have the automotive detail clay process applied to the vehicle as well as the waxing process.

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.

EEK!!

Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.