MCA Advertising

So you’re looking to learn about MCA advertising? First lets learn what MCA is. The company is Motor Club Of America. They have been in business since 1926. They are a Motor club and travel organization serving The United States and Canada. Providing Roadside Assistance and Discounts on Vision, Dental, Pharmaceuticals, Rental Cars, and Hotels. You can also sign up as an affiliate and make money with MCA.

The following is how you make money with MCA. You sign up for one of their packages which start out at $19.95 a month. You then sign up for free to be an affiliate. All affiliates are given a website to promote. Each time someone goes to your website and signs up for one of their packages, they pay you an $80 commission!

As you can see, this is a great opportunity to make a lot of money. The problem is that just using the website alone is not an effective way to make money with MCA. The key to MCA advertising is to have a good system that does the selling for you. It needs to have a good capture page with videos that explain the company and compensation plan for you, as well as a good auto responder. There are a few systems that you can get for free.

When you have a good free system for MCA, you can just concentrate on advertising your capture page link. You never have to explain the benefits packages to anyone or how you make money with MCA. The system does all of that for you. This saves you a lot of time since all of the telling, selling and showing is done for you.

There are many forms of MCA advertising. Most beginners start out by placing ads on free classified websites. This method is alright and can bring you sales but you have to post a lot of ads (50-100) each day, to see any results. This can be very time consuming. There are much easier ways to make money with MCA. Once such way is solo ads. These are ads that are placed in a work from home newsletter that has thousands of subscribers that are interested in internet marketing opportunities. This is a very targeted form of advertising that brings great results.

Pay Per Click (PPC) are great MCA advertising methods as well. You place a small advertisement that will show up on the side of their search engine page only when someone is searching for something related to MCA, internet marketing or what ever keywords you choose.

As you can see, you can make money with Motor Club of America. The advertising methods mentioned are very effective. There are many other forms of MCA advertising that work as well. In order for you to be successful with any of them, you will need a good free system.

How to Plan a Family Day at a Baseball Game

Summer brings thoughts of fun family outings at sunny beaches, garden picnics, and professional baseball games.

Professional baseball may not be first on your list of family outings, but it is worth consideration. Whether it’s one of the major league teams, one of the approximately 250 minor league teams, or a college team, baseball is an affordable entertainment venue available to families. With minimal planning, the whole family can enjoy a day at the ball park. Ballparks host promotional events that can range from fireworks after the game to fan participation events complete with prizes.

An entire nine inning baseball game will take at least two and a half hours so plan ahead if children will be in attendance. Things to think about when planning for a baseball outing with children are:

Food: Professional ballparks will not allow the fan to bring any food or drinks (unless for a baby) into the stadium. There will be food offerings available for purchase at the ballpark. Limiting sugary food intake for children is always a good idea. A parent might want to consider selecting peanuts or popcorn to start and saving the Crackerjacks for the last couple of innings. (Wait until the closer comes to the mound.)

Sunscreen: Baseball is a summertime sport. Sunburns happen quickly so bring a good sunscreen. Apply it often. If a baby or toddler is in attendance, bringing an umbrella to provide shade may be a good choice or select seats in a shady area.

Hats: The team will be offering a variety of baseball hats and buying one at the park could be a practical souvenir of the outing.

Water: Again most professional ballparks do not allow liquids into the stadium. Remember to budget for plenty of drinking water and keep it handy for children.

Money: It is easy to spend more than intended when going to a ballpark. Decide on a budget for food and souvenirs. Remember to budget your money so you don’t end up spending too much on food and water. A quick check of the team’s website usually will provide a good idea of the various items for sale and the cost.

Hopefully these tips will help you and your family enjoy a great day at the baseball game. With a little bit of planning, a few hours spent at a baseball game can provide a lifetime of fond memories for the entire family.

Don’t forget to take the baseball gloves to get those foul balls.

Travel Tips: 5 Ways To Get Free WiFi

For me traveling is about escaping some of the pressures of everyday life that it’s hard to break away from at home. It’s my only chance to elude the never ending media bombardment of news updates. The only reason I like to be on the web when abroad is to be able to stay in touch with those back home. Getting free wifi cuts down on travel expenses.

Here are some of the ways that you can do it:

1. Do Your Homework

There are plenty of public places such as coffee shops that provide free wifi for their customers. Other possibilities include museums, libraries, cafes, trains, trams and buses. Be sure to do some research before you leave home and you’ll have a good chance of succeeding with the location of it.

2. Hidden Networks Rock

There are plenty of them and they are there waiting for you to use them. Many phones and tablets have applications that will help you to find them. If you don’t use one of these applications, then you can always just keep checking on your phone. Lots of people don’t lock their domestic wifi and you can hop on for a few minutes – just enough time to send emails and check your social media account.

3. Make the Best Use of Your Phone

Smartphones are usually equipped with a wifi hotspot ability. You can link to the web through a system such as 3GS and then emit a wifi signal that you can hook up your tablet or PC to. If you don’t have free 3GS then beware – it could cost you more than you think. Check the prices of data roaming with your network provider prior to leaving.

4. Use the Phone Hotspot of a Friend

If you don’t’ have a data plan that will allow you free access to the internet in the country that you are in, then you can always use somebody else’s. This might be the phone of a native citizen of the country.

5. Only Book If There is Free Wifi

One of my rules is to only book hotels that offer free Wifi. Alternatively I might book a budget hotel that will make a small charge for it. Hotel websites and hotel review sites will usually detail what the arrangement is, so check before you go.

Finding and using free wifi really will cut down on some of your travel expenses. Be sure to make the most of it.

Shakespeare on Addiction: Sonnet 129

Something interesting happens every time I teach Shakespeare’s Sonnet 129. I’m reasonably certain the term “sex addiction” didn’t exist in his day – and neither did 12 step groups for it, with Elizabethans turning up in their flamboyant garb – but that doesn’t mean that the problem, and its attendant degradations, didn’t exist. Just ask Shakespeare about his Dark Lady.***

The expense of spirit in a waste of shame

Is lust in action; and till action, lust

Is perjured, murderous, bloody, full of blame,

Savage, extreme, rude, cruel, not to trust,

Enjoy’d no sooner but despised straight,

Past reason hunted, and no sooner had

Past reason hated, as a swallow’d bait

On purpose laid to make the taker mad;

Mad in pursuit and in possession so;

Had, having, and in quest to have, extreme;

A bliss in proof, and proved, a very woe;

Before, a joy proposed; behind, a dream.

All this the world well knows; yet none knows well

To shun the heaven that leads men to this hell.

Why am I thinking about sonnet 129? Shakespeare’s sonnets beg for interpretation, and it’s not just because they are formal masterpieces that we should, as intelligent folk, feel compelled to dissect for dissection’s sake. No, there’s more to them than that. His sonnets are relevant today and I’m going to show you why.

A few years ago, I came across an hour long documentary made about Vancouver’s notorious downtown eastside. The area has been ravaged by an influx of drugs and its victims, earning it a reputation for being something of an elephants’ graveyard: it’s where addicts go to die. The film was called Through a Blue Lens and was shot, mostly, by two beat cops who wanted to portray the lives of the addicts living there. It’s not a warm and fuzzy film about drug addiction, but it’s not condemnatory either. Here’s an excerpt:

The plight of those living in that part of Vancouver became a minor cause célèbre in 1999, in part because The Globe and Mail published a photo essay of its denizens that left a lot of Canadians gasping. It made us aware, in a none-too-gentle way, that we had inner city problems just as bad as some cities south of the border. Vancouver’s port is a gateway for the drug trade and it seems at least some of these drugs don’t travel far: they form the lifeblood of those immiserated souls living in the downtown area.

So why look at Canada’s Skid Row when we’re talking about Shakespeare? It’s because his definition of addiction is one of the best I’ve ever read. It’s relevant today and that’s because when addicts talk about their suffering, they report (albeit less eloquently) many of the same things. And when I say things, I mean they report having many of the same feelings and experiences described by Shakespeare. Those haunting sounds of agony — the addict’s anguish — are distilled, painfully and thoroughly, in this poem.

It begins:

The expense of spirit in a waste of shame

Shakespeare believes we forfeit our spirit – our soul – when we engage in addictive behaviour. The expense, or the price of the addiction, is paid with it. Waste here is used literally (implying that lives are wasted by addiction) and also symbolically to denote a place. This double meaning is made obvious by the use of the preposition in, as “in” a waste of shame. Waste as a place bookends neatly with that other inferno, hell, mentioned in the closing couplet.

Lust is Shakespeare’s drug of choice and the belief is that it was aimed at the infamous Dark Lady, that promiscuous creature that had Shakespeare, and others, utterly intoxicated.

The expense of spirit in a waste of shame

Is lust in action; and till action, lust

Is perjured, murderous, bloody, full of blame,

Savage, extreme, rude, cruel, not to trust

What are the signs of Shakespeare’s enslavement? The form of a sonnet is strictly prescribed: it is made up of three quatrains — three groups of four lines — and a closing couplet. The rhyme scheme tends to alternate lines, meaning the first line rhymes with the third, the second with the fourth, etc. The lines are usually made up of phrases that go towards forming sentences. However, in this quatrain, the last half is simply a list of adjectives or adjective phrases, enumerating Shakespeare’s agonies. And these agonies are stated strongly, with words like murderous, bloody, savage and extreme.

This is a man in the throes of an obsession, an obsession that won’t even allow him to form coherent thoughts; instead he spits out a list of adjectives to convey his feelings. Shakespeare the wordsmith created this list for a reason. It’s there to denote a burst of feeling that can’t be contained.

But does this fury of Shakespeare’s capture the state of those sad and emaciated souls wandering the downtown eastside? I would argue it does and the key word here is shame. Ask any active addict how they feel about their life and you are bound to discover, underneath the anger and street braggadocio, a deep and murky well of it. That shame is what keeps them using; it’s what keeps them from wanting to feel.

After Shakespeare establishes his narrative voice, he turns to the cyclical nature of his malady. In the second quatrain, he states:

Enjoy’d no sooner but despised straight,

Past reason hunted, and no sooner had

Past reason hated, as a swallow’d bait

On purpose laid to make the taker mad;

Here we see the structural and thematic rendering of the cycle of addiction. Let me translate: the addict no sooner enjoys (uses) her drug when she starts to despise its consequences straight (right away). However, beyond all reason she continues to hunt for it, and again, as soon as she consumes it, she hates it beyond all reason because she can’t stop. Then Shakespeare expands the subtle animal imagery and lays blame on suppliers and enablers. Her drug is like a trap laid on purpose and it makes her, the taker, mad. Mad here is being used in the British sense of the word, meaning insane.

It’s usually at this point in my class that I stop and ask students to think of an activity, any activity, they do to excess. Do they spend too much time online? Eat too much of the wrong kind of food? Text incessantly? And it’s also here that I tell them my own little story of addiction, the one that had me frequently rushing to the neighbourhood corner store, in Toronto, when I was a student.

I had an addiction and it was to Swedish Berries, those soft red candies that taste heavenly but are of no nutritional value whatever. These darlings came in handy at midnight when I had an essay to finish and needed a sugar boost. However, the problem was that I didn’t know when to stop. The store sold them in bulk and I didn’t have the discipline to buy only a few. My reasoning, as I stood in front of that bin and ladled in scoop after scoop, was that I would save some for later.

Right.

So I would eat them until I felt sick and this process, over the last two years of my undergrad degree, repeated itself more times than I care to remember. But it was the sequence of events in this process that was important. I would come to the realization it was late. I knew I had to keep working but didn’t want coffee. Then I would think: Hey! Swedish Berries! Great idea! And I would haul myself off to the store, come back and eat way too many of them. Only afterwards would I say to myself: “Did I really have to scarf down that whole bag?” Or: “Good idea? What was I thinking?”

So too goes the cycle of addiction: there is the chase, the consummation and the aftermath. In other words, the anticipation, the imbibing and the remorse. This cycle will be expanded upon in the next quatrain.

Mad in pursuit and in possession so;

Had, having, and in quest to have, extreme;

A bliss in proof, and proved, a very woe;

Before, a joy proposed; behind, a dream.

The first quatrain establishes, through the use of enumeration, Shakespeare’s lo
ss of control. The second establishes the cyclical nature of his addiction. This last is significant because it does not provide new information. However, it does repeat the three part cycle and repetition in Shakespeare is always significant: he uses it to let us know we need to pay attention. Here we are told, again and with more emphasis, that an addict is mad while chasing the drug and mad while consuming it. And of course it is that madness — that inability to reason — that starts the cycle all over again.

But take a look at the second line. Shakespeare reverses the order of the cycle: he starts with the aftermath: had, moves to the consummation: having, and then moves to the first stage of the cycle, the chase: in quest to have. He does this to create the impression of a back-and-forth motion: the addict moves forward and backward, forward and backward, ad infinitum. Why? Because that’s what happens when one becomes addicted: life stalls.

At the start of this article, I said something interesting happens every time I teach this sonnet. Here it is: after I read it out loud, I tell my students to look closely at the panhandlers, especially the young ones, when they pass through the Atwater metro, the metro that services Dawson. I almost always get the same reaction: the class goes silent, the flow of air in the room stops, and these young people, with their futures ahead of them, pay closer attention. This suffering, rendered so poetically by Shakespeare, is only steps away.

And it happens elsewhere. When I drive home, I stop at a busy intersection leading onto the highway. That’s where I often see a young woman, her blonde hair in dreadlocks, holding up a sign asking for spare change. I always give her some and now she knows to come to me. If the traffic light permits, we may even exchange a few words.

I’ve been criticized for doing this — “she’ll just spend the money on drugs” is what I hear — but I don’t know what else to do. I don’t know how we can stop people from “committing suicide on the installment plan,” as a good friend of mine puts it.

Shakespeare didn’t know either, but luckily for us, that didn’t stop him from looking deeply into that darkness and writing about it anyway.

***I will be, for the sake of brevity and compression, be referring to the narrator as Shakespeare.

Why Choose Events Calendar Software

You have an exciting event planned to be able to capture many prospective clients, all things are organized, and the only thing you are waiting for is the date for the event. However, do you know how to get more people attend your event? Do you have plans on how to entice people to actually appear in the day of your event? Some businesses try and do the traditional way of advertising their big event by using television and radio as their means to broadcast their plans, while some do it the hard way by printing leaflets and posters to be given away and displayed. On the other hand, some actually see that blasting mass SMS to consumers are truly effective since many nowadays indulge themselves in the high end technological era and mainly utilize cell phones as means of computing.

Since the use of technology has been proven to be very effective nowadays, events calendar software can undoubtedly bring you more reward with less effort and cost than the traditional ways. As some businesses needs a particular marketing plan that is plotted out in the marketing calendar, with the events calendar software, you don’t need to generate a marketing plan because this software includes calendar templates that are easy and convenient to use. Its customizable, sophisticated and it can bring multiple benefits to you and your company.

To be sure that you have the best, the software must obtain the following:

• Integration – the software you should get needs to be integrated with the major calendar programs like iCal, MS Outlook, or Google Calendar so as to communicate your scheduled activity to your specific market segment. Plus, these major programs would undoubtedly have plenty of users that can be your target.

• Controllability – you need to make sure that the consumers would still get the ability to control their own calendar and still own their calendar space to be sure to not spam them or flood them with notifications and updates. Moreover, they should have the power of choice. So that they can either turn on or off the notifications so if ever they do not want to see the notifications or updates, they can easily hide it from their calendar.

• Tracking – as most of the businesses today, analytics are some of the main feature of their software to be able to track or determine the changes that have been made to their market progress, this calendar software also include behavior and activity-based analytics. With pooled data regarding your customer’s profile, you can be able to easily construct a very effective, very suitable event for your prospects.

Reminders on Your Safety When Traveling Out of the Country

Traveling is exciting but of course before getting excited you have to think about your safety when traveling abroad especially on places where you are not familiar with. Tourists are always the target of crimes and violence because tourists are usually not accustomed on the places they are visiting. Always remember that your safety should be your priority when traveling. Here are some tips to ensure your safety when traveling out of the country.

Before traveling abroad the very first thing that you should do is leave photocopies of your passport and itinerary to your family or close friends just in case you need to be contacted for emergency. It is best that your family and the people close to you know where you are and how you can be contacted. It is important that you have a travel medical insurance because you will never know when sickness or accident will hit you. It is best to be always prepared and mind about your safety when traveling out of the country.

When you are entering another country, you are subject to its laws so it is best to learn their local laws and customs before visiting. Read magazines, books, inquire in the embassies and most of all be updated with the current news about the country you plan to visit. Even as simple as photographing certain places or situations could put you in trouble. It is best to be informed than be sorry.

As mentioned earlier, tourists are usually the target of crimes so avoid being a target. To ensure your safety when traveling out of the country, be discreet on your clothing and accessories to avoid attention from people around you. Wear simple dress and avoid wearing expensive looking jewelry. Take care of your passport, cash and credit cards. Do not bring your wallet that contains important cards like social security card and all your credit cards. Avoid carrying large amount of money, one or two credit cards and a traveler’s check would be enough. Bring only those that you need. Do not use shoulder bags or body bags that are easy target for pickpockets or thieves.

Although you are enjoying your trip, be vigilant to avoid being a victim of crimes. Avoid or be extra cautious on places where you are more likely to be victimized by people looking for an opportunity like public markets, poorly lit streets, narrow alleys, underground passages and subways. Do not ride the elevator or take public transportation like taxis alone. With regards to strangers, it is okay to be nice but be cautious because there are crimes or pickpockets that will create scenarios like asking for directions or time just to have the opportunity to victimize you, so avoid interaction with people you do not know. To ensure your safety when traveling out of the country, never accept food or drinks from strangers, there are women raped or people murdered by drinking drugged foods and beverages.

Keep an eye on your luggage and never leave them unattended. Carry your passport and important documents with you and never leave them in your luggage that needs to be checked in. As much as possible do not bring too many things to make your travel easier.

Select a hotel with highly structured security to ensure your safety when traveling out of the country. When you get to the hotel, make sure you know the nearest fire exit and you should know the emergency numbers just in case you need to call. When going out, do not leave your valuable things in the hotel.

It is always fun to travel but of course your safety should always be your priority. Another thing that makes traveling really exciting is when you get to find discounts on airfare. Do you want to know how to obtain ridiculously low-cost airfare? Visit Save on Airfare Secrets

How to Make $100 an Hour – The Simple Secret to Earning Great Money Online (Fast, Fun and Free!)

Who else is looking to build a business around doing something you truly love… while simultaneously earning a great living to boot? Are you motivated by contribution as much as cash? Progress as much as profit? If you truly feel a compelling craving to CREATE a community of passionate people who you can truly help succeed, you already have the very BEST business model in the world in mind.

The truth is, if you can coach, teach or train people in an area that you already excel, and simply share valuable information that helps makes their lives better, you’ve got 90% of the puzzle put together.

Where most people drop the ball?

In figuring out how to make a profit from their passion!

In my experience, people go through so many hoops and confuse themselves by making the simple… complex.

If you know what you love, and you are good at it, I don’t care if it’s cooking or credit repair, you CAN make a great business doing what you really enjoy.

Here is the secret:

Making great money as coach, consultant, teacher, trainer, mentor, marketer or PASSION professional is about math, as much as it is about marketing. You need a certain amount of people to be exposed to your ideas, authority and expertise for each income goal you set, and there is really NOTHING more to it than that.

Let’s say you want to earn $150 an hour and you want to work 4 hours a day… 4 days a week.

That is $2400 a week, and while that may SOUND like a lot of money, in this business… as you probably already know, it really isn’t.

The truth is, you only need 16 coaching clients to pay you your hourly goal to hit that number.

Or – 8 who meet with you for 2 hours a week.

Or better yet, while this MAY sound difficult to believe, getting 3 or 4 premium priced clients who pay you several thousand dollars each for higher end coaching or consulting over the course of the month.

Remember, in the real world… a hairdresser, or karate teacher, or computer tech is going to earn 60-80 dollars on average for one client, meeting them in a LOCAL community.

With the WORLD as your stage, why shouldn’t you be able to get at least that much, if not double… if you are really good at what you do… and can literally work from people in every state, and every country in the world?

Here is my basic formula:

I write articles like this one 2 or 3 hours a day.

I force myself to write at a fast clip – 1 4-500 word article every 20 minutes.

Every article I write, over it’s lifetime… generates about 20 visitors to my website.

About a third of those will sign up for my list.

That means, on average (and on the low side) every hour I create content about 18 people join my community.

If I can convert 5% of my community (meaning 95% will buy nothing) to spend $150 with me at some point now or in the future… every hour, mas o menus, I’m creating about 1 new client worth about $150 to my business.

It’s truly about MATH, and not marketing.

The marketing is easy! (the math is the challenge)

Of course, where you can REALLY make a killing is scaling the above with ads, offers, and leveraging the viral nature of the web to get your marketing message out to more people… and using the very same approach on a larger level… building your brand, your blog, your business and your bank account to boot!

Top 7 Reasons to Start an Internet Based Business

Today’s economy is iffy at best. We keep hearing about the “Fiscal Cliff” and how companies are cutting thousands of jobs. Even the Government is starting to realize that they will have to cut jobs. Long gone is the one income household. In fact, I know of some people who work 50 to 60 hours a week, then have a part-time job to make ends meet. If you are not prepared, you could find yourself in financial trouble yourself.

Fortunately, there is an alternative to working part-time at McDonalds or Walmart. Cottage industries on the internet are springing up all over the place. People are selling items on eBay, selling their skills and even starting a full authority website!

Like any other type of business, starting an internet based business has its own benefits. It can be challenging, but the rewards are worth the effort!

Minimal Investment

Start-up costs are minimal, if done right. Compare the costs of starting your own business in the city, putting up an internet based business is amazingly easier and more affordable. Instead of renting out an office space and hiring tons of employees just to do one task or job per person, why not start an internet business, where you do not need a lot of people to work for you and you are not required to find an office to operate in. Believe it or not, but with this type of business, you can set up your very own virtual office in your own bedroom or attic or even at the beach!. As long as you have a fast and stable internet connection, then you are good to go.

Big Returns

The possibility of earning a lot is not far from your grasp. This means that you can choose to work and handle several clients in one go and earn big money; or you can be picky when it comes to working with clients. In fact, compared to working from 9am to 5pm, where you earn a fixed amount, an internet business gives you an opportunity to earn a lot without slaving countless of hours in front of your desk.

Flexible Work Hours

Your working hours are extremely flexible. You are the boss! You are in control of your own life. With your very own internet business, you will no longer worry about waking up really early in the morning just to cook breakfast, drive your kids to school and meet your office deadlines. Now, you will have all the time in the world to manage your business.

Time With Family

Working from home increases your time with the family. Starting a home based internet business can be the best way to stay focused on your job while having enough time to spend with the family. This is a luxury you can afford to have on a daily basis. How cool is it to see your watch your kids grow, know you are there for them and earn big bucks on the side?

Work at home… or wherever!

You do not need to leave home to work. Online or internet businesses do not require you to commute or drive to and from the office just to get some work done. No more gas, carpool and bus allowances, because you lie in bed and earn money. Also, you can take your business with you to the beach or coffee shop. Where there is a stable internet connection, you are at work!

Autopilot

Your business runs on autopilot, even when you want to sleep in. This means that you do not need to stay up late and watch over your website. All you need to do is to set up your website and retrieve all messages and other business related transactions when and where you want.

Easy to analyze growth

You can easily measure your personal growth, as well as that of your virtual company. Since you can personally monitor every deal that you close or every client that you lose, you know instantly how well your internet business is doing. Create a chart or a table where you can calculate your earnings, losses and potential gains. Need a raise? Add another website or a couple more clients.

Internet business can indeed turn your entrepreneur dreams into reality. With a lot of determination, a bucket of creativity and a box full of patience, you will be able to reap all these business benefits and more!

Join the Ranks of Famous Mountaineers for a Real Challenge

Mountaineering is a popular pastime for the very adventurous and healthy. Climbing and scaling mountains incrusted with snow and ice for days at a time is an extremely difficult task and those who attempt it must be in excellent health and condition. There have been many “famous” mountaineers over the years and some have made quite a name for themselves such as Sir Edmund Hillary a mountaineer from New Zealand. Hillary’s most famous climb was the ascent of Mount Everest in 1953. According to records, the first bona fide climber of tall mountains was someone who was named Ötzi the Iceman, whose mummified body was found in the Alps at an elevation of around 3000 metres and thought to have been there for at least 5300 years! His discovery has been the subject of much study and research since it was found in 1991.

Mountaineering is a sport for some and profession for others
Many consider mountain climbing a sport or challenging hobby while some take it very seriously and have even made a profession out of scaling tall mountains. They rise to the challenge to prove something to themselves or gain recognition, fame, and fortune. Sponsorship makes financial gain possible for those who work hard to maintain the strength and health it takes for this rigorous task. Rock, ice, snow, and extreme weather conditions make for a risky yet rewarding lifestyle for those who take up the challenge. Women have also become adventurous and prominent as a result of their mountaineering skills. Annabelle Bond, who was born in 1969, is one of four British women to have climbed Mount Everest (2004). She went on to become the fastest woman to scale that famous mountain.

Climbing is an addictive pastime that reaps big rewards
Edward Whymper (another Londoner) was the first explorer and climber to ascend the Matterhorn back in 1865. His claim to fame on that particular climb may have been that he survived! Four members of the group he was with perished during the ascent.

Aron Lee Ralston, born in Indianapolis, Indiana, USA in 1975 made himself renowned by having to cut his own arm off in order to be freed after falling and being stuck between rocks for five days, seven hours. His perilous climb is depicted in a movie titled 127 Hours.

Major William Bill Tilman is another well known English explorer and mountaineer noted for his climbing in the Himalayans as well as sailing voyages.

Matthias Zurbriggen, born in Geneva in 1856 climbed the Alps extensively as a mountain guide and alpinist. He climbed the Aconcagua which is the highest peak of the Americas. He has a New Zealand mountain peak named after him, the Zurbriggen Ridge.

Reccardo Cassin, born in Italy in 1909 made over 2500 ascents and considered one of the leading mountaineers of his time.

George Mallory, noted Englishman and mountaineer became obsessed with the conquest of Mount Everest back in the 1920’s and upon his death his explanation of why he did it “Because it is there” caused him to become famous throughout the world.

Maurice Herzog, a Frenchman, was the first man to scale a peak over 8000 metres (8091m above sea level). He lost his gloves and nearly his life after developing painful frostbite on the fingers of both hands as well as some toes. He and his fellow climbers did make it down successfully however.

The above climbers and many others risk their lives but continue on, thriving on the challenge.

Debunking 5 Myths About Why IT Leasing Is Bad for Business

Our previous article on the Top three worst excuses to avoid IT leasing exposed the most common excuses that we hear for not leasing IT gear from a policy point of view, but what about from a practical point of view? Are the reasons companies and SME’s give for not leasing really valid?

1. “Won’t it end up costing me more?”

No, monthly payments will pretty much always total up to more than the equipment costs to buy – but this is a very one-dimensional view. When it comes to business, the total paid doesn’t always equate to the total cost. Sounds like some weird quantum maths going on… However, when you take into account the differences in tax exemption between leasing and buying, the cost of upkeep and the expense of flogging your obsolete equipment on the secondary market, leasing tends to work out cheaper.

2. “It’s better to own my equipment”

Not true! Keeping in mind what’s best for business, the main problem is: What’s the real benefit of owning the equipment outright? In the knowledge that it will become out-dated in three years!

Intuition tells you that an asset owned is better than an asset borrowed, but in this case it is not true. In your industry, if you own the asset, the onus is on you to keep it in good working order and to shift it once it is redundant – a headache no one wants to deal with. Besides, do you have the technical expertise to refurbish the equipment for the secondary market or will it more likely end up in the skip? A Financial Services provider worth its salt will offer to buy your IT deadweight and dispose of your redundant hardware free-of-charge.

3. “I’d have less visibility over leased equipment”

Exactly the opposite! You are handing over the time-consuming and complex management and oversight to a supplier – but you see everything through one window, with IT leasing losing an overview is not the case. Software allows you to manage and keep track of your entire IT ecosystem, right down to the serial number and full spec of the PC, monitor and mobile device provided to an employee of the business. It allows IT managers to be the master of their own IT universe – tracking machine performance, updating schedules, usage, redundancy and so on.

4. “It is just another contract to manage”

Some services can consolidate and centralise all of your IT contracts and warranties with your various vendors.

5. “I thought going straight to the manufacturer would be cheaper?”

Manufacturers, such as Dell, do sometimes offer their own leasing contracts. It seems obvious that a lease direct from the manufacturer would be cheaper. However, in a more modestly sized supplier, there are actually fewer overheads and complex costings, which means a better price can be on the table over that of a manufacturer. You are free to choose any equipment you like, regardless of brand.